ALL CREATIVE WORK IS AN ACT OF REBELLION.
Every great brand begins as a quiet refusal. A refusal to blend in, to follow the script, to make beige things for broad appeal. At Martini, we believe your work should be a little dangerous — the kind that turns heads, raises eyebrows, and maybe makes one person at the table say, “Wait… can we do that?” (Spoiler: Yes. Yes, we can.)
Because real creativity doesn’t come from playing it safe. It comes from breaking the algorithm, the mold, the expectation. That’s not just design. That’s defiance. And that's our cue.
Our Style
Unapologetically bold. Strategically clean. Rooted in rebellion, not chaos. Our aesthetic is modern, editorial, and meticulously intentional. We design with a sharp eye and a sharper edge
No. o1
Our Method
We start with what matters. The first spark of the story. Then we build everything — strategy, messaging, visuals — to deliver that moment of resonance at scale. Everything we do serves a purpose: to make your brand unmistakable, unforgettable, and entirely your own.
No. o2
Our People
Our favorite collaborators aren’t afraid to color outside the lines — they’re too busy redrawing the frame. We work with the founders, artists, risk-takers, and visionaries with something to say and the guts to say it differently.
No. o3
READING AT THE BAR
ALWAYS ON BRAND
MAXIMALISM
EXTRA DIRTY, DOUBLE OLIVE
HAPPY
PLACE
TREND
COCKTAIL
ORDER
Guilty Pleasure
NO SUCH THING
NEVER
WITHOUT
RED LIPSTICK, OBVS.
AN AMERICANO
PICK ME UP
THE FRENCH REVIERA
VACAY
SPOT
ABOUT the FOUNDER
I’m Esme Martine. Founder. Story-sculptor. Fashion editor turned marketing antihero.
But somewhere between the trending headlines and perfectly color-graded flatlays, I saw the same thing again and again: content that looked good… but said nothing. Brands blending in when they were built to stand out.
So I did what every great editor eventually must — I rewrote the story.
With one foot in high fashion and the other in high-conversion creative, I founded this studio to bring edge, elegance, and emotional clarity back to brand marketing. My signature approach?
Find the truth no one else is telling. Then build a scroll-stopping strategy around it. I believe modern marketing should feel more like a movement than a funnel.
And I’m here to make sure your brand doesn’t whisper when it was meant to make noise.
Before launching this agency, I was shaping culture from the inside — as a London-based editor at Marie Claire, a voice behind the gloss and the glamour, and later, a content creator helping brands find theirs.
WORKING with MARTINI WAS QUITE EASILY the SINGLE GREATEST EXPERIENCE of OUR ENTIRE BUSINESS.
— SHannon & mike
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